25.9.07

Jay-Z In Negotiations To Acquire Naming Rights For NBA Arena














Your boy ! Jay z is making more moves than most rapper do on there albums,by naming a sports arena Rocawear.I ever thought that rapper clothing line will ever last as long as hov line has,because some rapper can't act or design a tea cup and get other people to do the work for them.But i must say that Rocawear will probably be the must successful rapper clothing line if this deal really goes down.


"Rap mogul Jay-Z is planning to launch his very own arena in New Jersey -- named after his Rocawear clothing brand.The hip-hop star, 37, is currently in talks with The New Jersey Sports and Exposition Authority over naming rights to the arena in Meadowlands, which is currently held by Continental Airlines.The rapper who owns a stake in the New Jersey Nets will face stiff competition from rival fashion brands Izod and Southpole, but the eventual sponsor can expect to pay more than $600,000-a-year for the naming rights".


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